APA (7th ed.) Citation

Medcalf, G. (1967). Marketing and the brand manager. Pergamon Press.

Chicago Style (17th ed.) Citation

Medcalf, Gordon. Marketing and the Brand Manager. Oxford, UK: Pergamon Press, 1967.

MLA (9th ed.) Citation

Medcalf, Gordon. Marketing and the Brand Manager. Pergamon Press, 1967.

Warning: These citations may not always be 100% accurate.