A managerial introduction to marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs :
Prentice-Hall,
c1970.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xvi, 618 p. ; 24 cm. |