APA (7th ed.) Citation

Staudt, T. A., & Taylor, D. A. (1970). A managerial introduction to marketing (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Staudt, Thomas A., and Donald A. Taylor. A Managerial Introduction to Marketing. 2nd ed. Englewood Cliffs: Prentice-Hall, 1970.

MLA (9th ed.) Citation

Staudt, Thomas A., and Donald A. Taylor. A Managerial Introduction to Marketing. 2nd ed. Prentice-Hall, 1970.