Strategic marketing a handbook for entrepreneurs and managers
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass
Addison-Wesley
c1982
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xii, 283 p. ill. 29 cm. |