APA (7th ed.) Citation

Bradway, B. M., Frenzel, M. A., & Pritchard, R. E. (1982). Strategic marketing: A handbook for entrepreneurs and managers. Addison-Wesley.

Chicago Style (17th ed.) Citation

Bradway, Bruce M., Mary Anne Frenzel, and Robert E. Pritchard. Strategic Marketing: A Handbook for Entrepreneurs and Managers. Reading, Mass: Addison-Wesley, 1982.

MLA (9th ed.) Citation

Bradway, Bruce M., et al. Strategic Marketing: A Handbook for Entrepreneurs and Managers. Addison-Wesley, 1982.