The marketing research handbook : a decision-oriented approach /

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Bibliographic Details
Main Author:	Ruddick, Morris E.
Other Authors:	Sherwood, Philip K., Stevens, Robert E., 1942-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J : Prentice-Hall, c1983.
Subjects:	Marketing research.
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100	1	0	\|a Ruddick, Morris E.
245	1	4	\|a The marketing research handbook : \|b a decision-oriented approach / \|c Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.
260	0	0	\|a Englewood Cliffs, N.J : \|b Prentice-Hall, \|c c1983.
300	0	0	\|a xi, 210 p.
650	0	0	\|a Marketing research.
700	1	0	\|a Sherwood, Philip K.
700	1	0	\|a Stevens, Robert E., \|d 1942-
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