Marketing basic concepts and decisions
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
c1983
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 090 | 0 | 0 | |b 658.8/P947m/1983 |
| 100 | 1 | 0 | |a Pride, William M. |
| 245 | 1 | 0 | |a Marketing |b basic concepts and decisions |c William M. Pride, O.C. Ferrell |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Boston |b Houghton Mifflin |c c1983 |
| 300 | 0 | 0 | |a xxvii, 735 p. |b ill. (some col.) |c 26 cm. |
| 595 | 0 | 0 | |a 0395328160 |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 0 | |a Ferrell, O. C. |
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