Marketing research : methodological foundations /

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Bibliographic Details
Main Author: Churchill, Gilbert A.
Format: Book
Language:English
Published: Chicago : Dryden Press, c1983.
Edition:3rd ed.
Series:The Dryden Press series in marketing
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Marketing research : methodological foundations / by Iacobucci, Dawn

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Marketing research : methodological foundations / by Churchill, Gilbert A.

Published 1991
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