Consumer behavior and the behavioral sciences : theories and applications /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
1966.
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| Series: | The Wiley marketing series
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| Subjects: | |
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| Physical Description: | xxxii, 592 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |