Advertising management
Saved in:
| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | Myers, John G. |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J
Prentice-Hall
c1982
|
| Edition: | 2d ed. |
| Series: | Prentice-Hall international series in management
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The management of advertising /
by: Simon, Julian Lincoln
Published: (1971) -
Advertising management cases and concepts
by: Patti, Charles H.
Published: (1978) -
How to be your own advertising agency
by: Holtje, Herbert
Published: (1981) -
Advertising management : selected readings /
Published: (1965) -
Advertising, management, and society : a business point of view /
by: Nicosia, Francesco M.
Published: (1974)