APA (7th ed.) Citation

Ness, . T. E., & Day, . R. L. (1978). Marketing in action: A decision game (4th ed.). Richard D. Irwin, inc..

Chicago Style (17th ed.) Citation

Ness, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Homewood, Ill.: Richard D. Irwin, inc., 1978.

MLA (9th ed.) Citation

Ness, Thomas E., and Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Richard D. Irwin, inc., 1978.