APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1976). Marketing research: Meaning, measurement, and method : a text with cases. Macmillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Meaning, Measurement, and Method : A Text with Cases. New York: Macmillan, 1976.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Meaning, Measurement, and Method : A Text with Cases. Macmillan, 1976.