Marketing communication : modern promotional strategy /

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Bibliographic Details
Main Author: Webster, Frederick E.
Format: Book
Language:English
Published: New York : John Wiley, 1971.
Subjects:
Communication in marketing.
Advertising.
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MARC

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245 1 0 |a Marketing communication :  |b modern promotional strategy /  |c Frederick E. Webster, Jr. 
260 0 |a New York :  |b John Wiley,  |c 1971. 
300 |a viii, 694 p. :  |b ill. 
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650 0 |a Advertising. 
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