Marketing communication : modern promotional strategy /

I tiakina i:
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Kaituhi matua: Webster, Frederick E.
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: New York : John Wiley, 1971.
Ngā marau:
Communication in marketing.
Advertising.
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Whakaahuatanga
Whakaahuatanga ōkiko:viii, 694 p. : ill.

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