APA (7th ed.) Citation

Webster, F. E. (1971). Marketing communication: Modern promotional strategy. John Wiley.

Chicago Style (17th ed.) Citation

Webster, Frederick E. Marketing Communication: Modern Promotional Strategy. New York: John Wiley, 1971.

MLA (9th ed.) Citation

Webster, Frederick E. Marketing Communication: Modern Promotional Strategy. John Wiley, 1971.

Warning: These citations may not always be 100% accurate.