Consumer behavior : concepts and applications /

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Kaituhi matua: Loudon, David L.
Ētahi atu kaituhi: Della Bitta, Albert J.
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: New York : McGraw-Hill, c1988.
Putanga:3rd ed.
Rangatū:McGraw-Hill series in marketing.
Ngā marau:
Consumer behavior.
Consumer behavior > Case studies.
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