Consumer behavior : concepts and applications /

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1988.
Edition:3rd ed.
Series:McGraw-Hill series in marketing.
Subjects:
Consumer behavior.
Consumer behavior > Case studies.
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260 0 |a New York :  |b McGraw-Hill,  |c c1988. 
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440 0 |a McGraw-Hill series in marketing. 
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