Consumer behavior : concepts and applications /

Saved in:
Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1988.
Edition:3rd ed.
Series:McGraw-Hill series in marketing.
Subjects:
Consumer behavior.
Consumer behavior > Case studies.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxiii, 726 p. : ill. (some col.) ; 24 cm.
ISBN:0070387648

Similar Items