Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /

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Bibliographic Details
Other Authors: Fletcher, James E., 1935-
Format: Unknown
Language:English
Published: New York : Van Nostrand Reinhold, c1981.
Subjects:
Broadcasting > Research > Handbooks, manuals, etc.
Radio audiences > Research > Handbooks, manuals, etc.
Television viewers > Research > Handbooks, manuals, etc.
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Description
Physical Description:viii, 336 p. : ill.
ISBN:0442224176

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