Why they buy : American consumers inside and out /

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Bibliographic Details
Main Author: Settle, Robert B.
Other Authors: Alreck, Pamela L.
Format: Book
Language:English
Published: New York : Wiley, c1986.
Subjects:
Consumers > United States.
Consumers' preferences > United States.
Brand choice > United States.
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Description
Physical Description:xiv, 351 p.
ISBN:0471844578 :

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