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Consumer behavior /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan ; Collier Macmillan,
c1990.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xviii, 814 p., [16] p. of plates : ill. (some col.) ; 24 cm. |
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| ISBN: | 0023846011 |