APA (7th ed.) Citation

Mowen, J. C. (1990). Consumer behavior (2nd ed.). Macmillan ; Collier Macmillan.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 2nd ed. New York : London: Macmillan ; Collier Macmillan, 1990.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 2nd ed. Macmillan ; Collier Macmillan, 1990.

Warning: These citations may not always be 100% accurate.