Qualitative market research : a practitioner's and buyer's guide /

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Bibliographic Details
Main Author: Gordon, Wendy, 1943-
Other Authors: Langmaid, Roy, 1946-
Format: Book
Language:English
Published: Aldershot : Gower, c1988.
Subjects:
Marketing research
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Description
Physical Description:xiii, 262 p. : ill.
ISBN:056605115X

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