APA (7th ed.) Citation

Gordon, W., & Langmaid, R. (1988). Qualitative market research: A practitioner's and buyer's guide. Gower.

Chicago Style (17th ed.) Citation

Gordon, Wendy, and Roy Langmaid. Qualitative Market Research: A Practitioner's and Buyer's Guide. Aldershot: Gower, 1988.

MLA (9th ed.) Citation

Gordon, Wendy, and Roy Langmaid. Qualitative Market Research: A Practitioner's and Buyer's Guide. Gower, 1988.