APA (7th ed.) Citation

Caplin, R. S. (1967). Advertising a general introduction (2nd ed. rev and edited by John Braun.). Business Publ..

Chicago Style (17th ed.) Citation

Caplin, Robert S. Advertising a General Introduction. 2nd ed. rev and edited by John Braun. London: Business Publ., 1967.

MLA (9th ed.) Citation

Caplin, Robert S. Advertising a General Introduction. 2nd ed. rev and edited by John Braun. Business Publ., 1967.