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Advertising management : selected readings /

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Xehetasun bibliografikoak
Beste egile batzuk:	Boyd, Harper W., Newman, Joseph W.
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Illinois : Richard D. Irwin, 1965.
Gaiak:	Advertising.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Advertising /
nork: Thomas, Denis
Argitaratua: (1969)

Advertising /
nork: Hancock, Alan
Argitaratua: (1965)

Advertising /
nork: Mandell, Maurice I.
Argitaratua: (1980)

Advertising /
nork: Jefkins, Frank William
Argitaratua: (1994)

Advertising management
nork: Aaker, David A.
Argitaratua: (1982)

The management of advertising /
nork: Simon, Julian Lincoln
Argitaratua: (1971)

Advertising : principles and practice /
nork: Wells, William
Argitaratua: (1992)

Advertising management cases and concepts
nork: Patti, Charles H.
Argitaratua: (1978)

Advertising : mass communication in marketing /
nork: Kirkpatrick, Charles Alkinson
Argitaratua: (1964)

Advertising : planning, implementation, & control /
nork: Nylen, David W.
Argitaratua: (1993)

Exploring advertising /
Argitaratua: (1970)

Advertising, management, and society : a business point of view /
nork: Nicosia, Francesco M.
Argitaratua: (1974)

Advertising procedure
nork: Kleppner, Otto, 1899-
Argitaratua: (1979)

Ogilvy on advertising
nork: Ogilvy, David, 1911-
Argitaratua: (1983)

The fundamentals of advertising
nork: Wilmshurst, John
Argitaratua: (1985)

Contemporary advertising /
nork: Bovee, Courtland L.
Argitaratua: (1986)

The advertiser's manual/
nork: Baker, Stephen, 1921-
Argitaratua: (1988)

Advertising as communication /
nork: Dyer, Gillian
Argitaratua: (1982)

Advertising procedure /
nork: Kleppner, Otto
Argitaratua: (1966)

Principles of advertising /
Argitaratua: (1963)

Advertising handbook /
Argitaratua: (1950)

Advertising /
nork: Mandell, Maurice I.
Argitaratua: (1984)

Spending advertising money /
nork: Broadbent, Simon
Argitaratua: (1970)

Truth in advertising : and other heresies /
nork: Weir, Walter
Argitaratua: (1963)

Advertising practices : analytic and creative exercises /
nork: Coe, Barbara Davis
Argitaratua: (1972)

Tested advertising methods
nork: Caples, John
Argitaratua: (1974)

How to plan advertising /
Argitaratua: (1987)

Marketing; the uses of advertising /
nork: Lowndes, Douglas
Argitaratua: (1969)

Measuring advertising effectiveness /
nork: Lucas, Darrell Blaine
Argitaratua: (1963)

Television advertising /
nork: Ingman, Dan
Argitaratua: (1965)

How to be your own advertising agency
nork: Holtje, Herbert
Argitaratua: (1981)

Advertising writing /
nork: Hafer, W. Keith
Argitaratua: (1977)

Otto Kleppner's Advertising procedure
nork: Kleppner, Otto, 1899-
Argitaratua: (1983)

Successful retailing through advertising
nork: Lowe, Eric
Argitaratua: (1983)

Advertising a general introduction /
nork: Caplin, Robert S.
Argitaratua: (1967)

How to make advertising work /
nork: Durkee, Burton R.
Argitaratua: (1967)

The advertising handbook : make a big impact with a small business budget /
nork: Dennison, Dell
Argitaratua: (1991)

Advertising : principles and practice /

Advertising : its role in modern marketing /
nork: Dunn, S. Watson (Samuel Watson), 1918-
Argitaratua: (1974)

Fundamentals of advertising research
nork: Fletcher, Alan D.
Argitaratua: (1983)