Advertising management : selected readings /

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Bibliographic Details
Other Authors: Boyd, Harper W., Newman, Joseph W.
Format: Book
Language:English
Published: Illinois : Richard D. Irwin, 1965.
Subjects:
Advertising.
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245 0 0 |a Advertising management :  |b selected readings /  |c edited by Harper W. Boyd, joseph W. Newman. 
260 0 |a Illinois :  |b Richard D. Irwin,  |c 1965. 
300 |a xi, 569 p. :  |b ill. 
650 0 |a Advertising. 
700 1 0 |a Boyd, Harper W. 
700 1 0 |a Newman, Joseph W. 
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