Readership research and the planning of press schedules /

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Bibliographic Details
Main Author: Consterdine, Guy, 1942-
Format: Book
Language:English
Published: Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, c1988.
Subjects:
Readership surveys > Great Britain.
Advertising media planning > Great Britain.
Advertising, Newspapers > Great Britain.
Advertising, Magazine > Great Britain.
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245 1 0 |a Readership research and the planning of press schedules /  |c Guy Consterdine. 
260 0 |a Aldershot, Hants, England ;  |a Brookfield, Vt., USA :  |b Gower,  |c c1988. 
300 |a vii, 178 p. :  |b ill. 
650 0 |a Readership surveys  |z Great Britain. 
650 0 |a Advertising media planning  |z Great Britain. 
650 0 |a Advertising, Newspapers  |z Great Britain. 
650 0 |a Advertising, Magazine  |z Great Britain. 
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