Readership research and the planning of press schedules /

Saved in:
Bibliographic Details
Main Author: Consterdine, Guy, 1942-
Format: Book
Language:English
Published: Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, c1988.
Subjects:
Readership surveys > Great Britain.
Advertising media planning > Great Britain.
Advertising, Newspapers > Great Britain.
Advertising, Magazine > Great Britain.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:vii, 178 p. : ill.
ISBN:0566050714

Similar Items