Beacham's marketing reference /
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
Research Pub.,
c1986.
|
| Subjects: | |
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| 003 | PWmBRO | ||
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| 008 | 880920s1986 dcu b 00100 eng | ||
| 010 | |a 55051588 | ||
| 020 | |a 0933833032 (set) : |c $139.00 | ||
| 020 | |a 0933833040 (v. 1) | ||
| 020 | |a 0933833059 (v. 2) | ||
| 245 | 0 | 0 | |a Beacham's marketing reference / |c edited by Walton Beacham, Richard T. Hise, Hale N. Tongren. |
| 260 | 0 | |a Washington, D.C. : |b Research Pub., |c c1986. | |
| 300 | |a 2 v. (x, 1045 p.) | ||
| 505 | 0 | |a v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling. | |
| 650 | 0 | |a Marketing |x Handbooks, manuals, etc. | |
| 650 | 0 | |a Marketing |x Terminology. | |
| 700 | 1 | 0 | |a Hise, Richard T. |
| 700 | 1 | 0 | |a Beacham, Walton, |d 1943- |
| 700 | 1 | 0 | |a Tongren, Hale N., |d 1921- |
| 740 | 0 | 1 | |a Marketing reference. |
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