APA (7th ed.) Citation

Hise, R. T., Beacham, W., & Tongren, H. N. (1986). Beacham's marketing reference. Research Pub..

Chicago Style (17th ed.) Citation

Hise, Richard T., Walton Beacham, and Hale N. Tongren. Beacham's Marketing Reference. Washington, D.C.: Research Pub., 1986.

MLA (9th ed.) Citation

Hise, Richard T., et al. Beacham's Marketing Reference. Research Pub., 1986.