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Marketing management: analysis, planning, implementation, and control /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, NJ :
Prentice Hall,
1988.
|
Edition: | 6th edition. |
Subjects: | |
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100 | 1 | 0 | |a Kotler, Philip. |
245 | 1 | 0 | |a Marketing management: |b analysis, planning, implementation, and control / |c Philip Kotler. |
250 | |a 6th edition. | ||
260 | 0 | |a Englewood Cliffs, NJ : |b Prentice Hall, |c 1988. | |
263 | |a 8801 | ||
300 | |a xxi, 777 p. : |b ill. | ||
650 | 0 | |a Marketing |x Management | |
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