APA (7th ed.) Citation

Cowley, D. (1987). How to plan advertising. Cassell Educational.

Chicago Style (17th ed.) Citation

Cowley, Don. How to Plan Advertising. London: Cassell Educational, 1987.

MLA (9th ed.) Citation

Cowley, Don. How to Plan Advertising. Cassell Educational, 1987.

Warning: These citations may not always be 100% accurate.