Fletcher, A. D., & Jugenheimer, D. W. (1982). Problems and practices in advertising research: Readingsand workbook. Grid Publishing Inc..
Citazione stile Chigago Style (17a edizione)Fletcher, Alan D., e Donald W. Jugenheimer. Problems and Practices in Advertising Research: Readingsand Workbook. Columbus, Ohio: Grid Publishing Inc., 1982.
Citatione MLA (9a ed.)Fletcher, Alan D., e Donald W. Jugenheimer. Problems and Practices in Advertising Research: Readingsand Workbook. Grid Publishing Inc., 1982.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.