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Why people buy /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York :
Oxford University Press,
1987.
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| Soggetti: | |
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| 020 | |a 0195040872 (pbk. : alk. paper) | ||
| 050 | 0 | |a HF5415.3 |b .O84 1987 | |
| 082 | 0 | |a 658.8/342�19 | |
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| 100 | 1 | 0 | |a O'Shaughnessy, John. |
| 245 | 1 | 0 | |a Why people buy / |c John O'Shaughnessy. |
| 260 | 0 | |a New York : |b Oxford University Press, |c 1987. | |
| 300 | |a vi, 195 p. : |b ill. | ||
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 650 | 0 | |a Purchasing. | |
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