Why people buy /

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Bibliographic Details
Main Author: O'Shaughnessy, John
Format: Book
Language:English
Published: New York : Oxford University Press, 1987.
Subjects:
Consumers.
Motivation research (Marketing)
Purchasing.
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Description
Physical Description:vi, 195 p. : ill.
ISBN:0195040864 (alk. paper)
0195040872 (pbk. : alk. paper)

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