APA (7th ed.) Citation

Watkins, T., & Wright, M. (1986). Marketing financial services: Trevor Watkins and Mike Wright. Butterworths.

Chicago Style (17th ed.) Citation

Watkins, Trevor, and Mike Wright. Marketing Financial Services: Trevor Watkins and Mike Wright. London: Butterworths, 1986.

MLA (9th ed.) Citation

Watkins, Trevor, and Mike Wright. Marketing Financial Services: Trevor Watkins and Mike Wright. Butterworths, 1986.

Warning: These citations may not always be 100% accurate.