APA (7th ed.) Citation

Frain, J. (1986). The principles and practice of marketing. Pitman.

Chicago Style (17th ed.) Citation

Frain, John. The Principles and Practice of Marketing. London: Pitman, 1986.

MLA (9th ed.) Citation

Frain, John. The Principles and Practice of Marketing. Pitman, 1986.

Warning: These citations may not always be 100% accurate.