International marketing and purchasing of industrial goods : an interaction approach /

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Bibliographic Details
Corporate Author: IMP Project Group
Other Authors: Hakansson, Hakan
Format: Book
Language:English
Published: Chichester : Wiley, c1982.
Subjects:
Marketing > Europe.
Industrial procurement > Europe.
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Description
Physical Description:x, 406 p. : ill. ; 24 cm.
ISBN:0471279870 :

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