Marketing management cases : planning and executing marketing strategy /

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Kaituhi matua: Weilbacher, William M.
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: New York : Macmillan, c1986.
Putanga:4th ed.
Ngā marau:
Marketing > Management > Case studies.
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Whakaahuatanga
Whakaahuatanga ōkiko:x, 390 p. : ill. ; 24 cm.
ISBN:0024253006 (pbk.)

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