APA (7th ed.) Citation

McDonald, M., & Morris, P. (1987). Marketing plans: A pictorial guide. Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Peter Morris. Marketing Plans: A Pictorial Guide. London: Heinemann, 1987.

MLA (9th ed.) Citation

McDonald, Malcolm, and Peter Morris. Marketing Plans: A Pictorial Guide. Heinemann, 1987.

Warning: These citations may not always be 100% accurate.