APA (7th ed.) Citation

Spur, I., & Forrester, J. (1987). Case studies in marketing. Pitman.

Chicago Style (17th ed.) Citation

Spur, Ian, and Jerry Forrester. Case Studies in Marketing. London: Pitman, 1987.

MLA (9th ed.) Citation

Spur, Ian, and Jerry Forrester. Case Studies in Marketing. Pitman, 1987.