APA (7th ed.) Citation

Cateora, P. R., & Keaveney, S. M. (1987). Marketing: An international perspective. Richard D. Irwin,Inc..

Chicago Style (17th ed.) Citation

Cateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Homewood, Illinois: Richard D. Irwin,Inc., 1987.

MLA (9th ed.) Citation

Cateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Richard D. Irwin,Inc., 1987.

Warning: These citations may not always be 100% accurate.