What's in a name? : advertising and the concept of brands /
Sábháilte in:
Príomhchruthaitheoir: | |
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Formáid: | LEABHAR |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
Lexington, Mass. :
Lexington Books,
c1986.
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Ábhair: | |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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MARC
LEADER | 00000nam a2200000u 4500 | ||
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001 | 00762288 | ||
003 | PWmBRO | ||
005 | 20240602101452.0 | ||
008 | 860123s1986 maua b 00110 eng | ||
020 | |a 0669111422 (alk. paper) | ||
039 | 0 | |a 2 |b 3 |c 3 |d 3 |e 3 | |
050 | 0 | |a HF5823 |b .J718 1986 | |
082 | 0 | |a 658.8/343�19 | |
090 | 0 | |b 658.8/343/J77w | |
100 | 1 | 0 | |a Jones, John Philip. |
245 | 1 | 0 | |a What's in a name? : |b advertising and the concept of brands / |c John Philip Jones ; foreword by Don Johnston. |
260 | 0 | |a Lexington, Mass. : |b Lexington Books, |c c1986. | |
300 | |a xxii, 292 p. : |b ill. | ||
650 | 0 | |a Advertising. | |
650 | 0 | |a Brand name products. | |
942 | |2 ddc | ||
952 | |0 0 |1 0 |4 0 |6 658_834300000000000_J77W |7 0 |8 MN |9 59029 |a ML015 |b ML015 |c MN |d 2024-06-02 |l 0 |o 658.8343 J77w |p 061623 |r 2018-03-24 00:00:00 |w 2018-03-24 |y BK | ||
999 | |c 43084 |d 43084 |