APA (7th ed.) Citation

Jones, J. P. (1986). What's in a name?: Advertising and the concept of brands. Lexington Books.

Chicago Style (17th ed.) Citation

Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands. Lexington, Mass.: Lexington Books, 1986.

MLA (9th ed.) Citation

Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands. Lexington Books, 1986.