APA (7th ed.) Citation

Lusch, R. F., & Lusch, V. N. (1987). Principles of marketing. Kent.

Chicago Style (17th ed.) Citation

Lusch, Robert F., and Virginia N. Lusch. Principles of Marketing. Boston, MA: Kent, 1987.

MLA (9th ed.) Citation

Lusch, Robert F., and Virginia N. Lusch. Principles of Marketing. Kent, 1987.