Marketing : an introduction /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, c1987.
Subjects:
Marketing.
Marketing > Management.
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245 1 0 |a Marketing :  |b an introduction /  |c Philip Kotler, Gary Armstrong. 
260 0 |a Englewood Cliffs, NJ :  |b Prentice-Hall,  |c c1987. 
300 |a xxi, 595 p. :  |b col. ill. 
500 |a "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso. 
650 0 |a Marketing. 
650 0 |a Marketing  |x Management. 
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