Marketing : an introduction /
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| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs, NJ :
Prentice-Hall,
c1987.
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MARC
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| 100 | 1 | 0 | |a Kotler, Philip. |
| 245 | 1 | 0 | |a Marketing : |b an introduction / |c Philip Kotler, Gary Armstrong. |
| 260 | 0 | |a Englewood Cliffs, NJ : |b Prentice-Hall, |c c1987. | |
| 300 | |a xxi, 595 p. : |b col. ill. | ||
| 500 | |a "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | 0 | |a Armstrong, Gary. |
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