Marketing : an introduction /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, c1987.
Subjects:
Marketing.
Marketing > Management.
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Description
Item Description:"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Physical Description:xxi, 595 p. : col. ill.
ISBN:0135577454

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