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Winning on the marketing front : the corporate manager's game plan /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1986.
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| Series: | Wiley series on business strategy
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| Subjects: | |
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| Physical Description: | x, 381 p. : ill. |
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| ISBN: | 0471819352 : |