APA (7th ed.) Citation

Cohen, W. A. (1986). Winning on the marketing front: The corporate manager's game plan. Wiley.

Chicago Style (17th ed.) Citation

Cohen, William A. Winning on the Marketing Front: The Corporate Manager's Game Plan. New York: Wiley, 1986.

MLA (9th ed.) Citation

Cohen, William A. Winning on the Marketing Front: The Corporate Manager's Game Plan. Wiley, 1986.